Torrid Holdings Inc. is a clothing and apparel brand aimed at affluent, curvy women in sizes 10 to 30. The company’s products are designed to flatter a variety of body types and sizes, but its most common target group is curvy, 25 to 40-year-old women. For more than a decade, Torrid has become a household name for women looking to look and feel great.
The company’s business model focuses on providing high-quality clothing at affordable prices. Key resources include suppliers, supply chains, network of retail outlets, third-party storage, partnerships, and IT and communications infrastructure. Despite having a strong presence in the United States, Torrid also operates a large presence in Canada and Puerto Rico, with orders being shipped to over 150 countries worldwide. The company has a strong customer service model and provides excellent in-store service. As an omni-channel company, Torrid relies on partnerships with manufacturers to manufacture products and distribute them to its stores.
Despite its online presence, Torrid also has a plethora of social media accounts. It uses these accounts to communicate with customers and respond to their feedback. The company has a branded omni-channel retail business that provides plus-size apparel, accessories, and denim. Its website also includes a FAQ section and a contact form to answer questions and queries. Torrid’s website has a good reputation among women and is a must-visit for women who have curves.